Jonathan Karpoff

6 Sunset Drive, Croton On Hudson, NY 10520

jon.karpoff@gmail.com • (914) 271-5670 • (914) 419-4151

User Experience Design | Business & Functional Analysis
Information Architecture

PROFESSIONAL SUMMARY

15+ years including both hands on and management experience including leading teams of User Experience Designers • Business Analysts, Information Architects, Usability Researchers • and Interaction Designers • Self-starter • High Initiative • Detail-oriented • Mentoring • Highly Analytical • Love complex problem solving • Excellent communication skills • Experience working with large number of stakeholders • One on One usability studies • Competitive Reviews • Consensus Building • Experienced working with EVP/C-Suite/BOD Stakeholders • Experienced working with internal and external build/QA teams • Experienced working with offshore vendors •Experienced working with Creative teams Skills: Accessibility Consulting • Agile • Business Analysis • Business Process Design • Business Requirements • Business Transformation • Data Modeling • Data Transformations • Epics • Functional Analysis • Functional Requirements • Functional Specifications • Gherkin/Cucumber • Goal Driven Design • Information Architecture • Lean UX •  Management Experience • Personas • Practice Design • Product Requirements • Requirements Elicitation • Scrum • Team Management • UCD • UML • Usability Analysis • Heuristic Evaluations • Usability Testing • Use Cases • User Centered Design • User Experience  • User Interface Design • User Stories • White-boarding • Wireframes • Workflow Design • Workshop Facilitation • Sitemaps • Navigation Modeling • Information Design • Taxonomies • Thesauri Project Types: Content Management Systems • Data Integration • Dashboards • Digital Asset Management • Distributed Systems • eCommerce • Enterprise Product Catalogs • Facebook Apps • Kiosks • Membership Systems • Mobile Apps • Online Billing Systems • Online Payment Systems • Self Service Portals • Social Apps • Subscription Systems • System Integration • Web Apps • Very Large Scale Websites • YouTube Brand Channels • Navigation Systems • Site Organization • System Integration • Information Design • Knowledgebases • Product Catalogs • Subscription Systems • Web Services Industry Verticals: Consumer Package Goods • Financial • Investing • Healthcare • Insurance • Manufacturing • Media • Pharmaceuticals • Technology Regulatory Experience: • FDA • FINRA Compliance • HIPPA Compliance • PCI • PII Protection • SEC Compliance • SAS-79 • Section 508/WCAG2 • SOX • CPT and ICD Codes

 

PROFESSIONAL EXPERIENCE

 

HARVEY NASH • NEW YORK, NY 10/2014-Present

Featured Project: Global Enterprise SaaS Subscription Management Platform

Senior Business Analyst, DOW JONES
Project involves elicitation, development, documentation and management of project requirements utilizing User Stories, Use Cases and Gherkin Scenarios. Project is leveraging a test-first Behavioral-driven Design approach on an Agile SCRUM foundation. Includes subscription, membership, billing, payment, ecommerce and CRM systems in a distributed computing environment—AWS, SFDC and locally hosted components—using an event-driven CQRS architecture

 

FREELANCE • CROTON ON HUDSON, NY 10520 • 4/2013 – 10/2014
Various Projects

Featured Project: SaaS-based Integrated Personal Health Record product

Lead User Experience Designer and Business Analyst

The Project was to specify the User Interaction and Functional Framework for a multimodal PHR product.

·               Work consisted of defining the data model and functional set, then developing a keyframe set of wirframes and a ‘clickable’ prototype for a cloud-based PHR product

·               User can access all information, edit information, manage account and profile information and upload documents to a vault, all by connecting to the ‘in the cloud’ application by logging in from any Internet-connected device. An offline copy of the information can be stored on a USB Flash Drive Medical Alert Device to be worn by the User.

Health Providers and First Responders can access patient information from the cloud or from the USB Flash Drive Medical Alert jewelry.

THE GLASSBOX • NEW YORK, NY • 10/2012 – 4/1/2013

An exciting start-up in the emerging area of what Forrester has dubbed Smart Process Applications

Vice President User Experience Design

Directing and designing the Use Experience, User Interface and Information Architecture design, and the Product Roadmap definition for this successful start-up and their product, a break-through application that brings structure, collaboration with repeatability and improved productivity to highly unstructured and widely varying enterprise strategic business processes – what Forrester has called Smart Process Applications.

 

FREELANCE • CROTON ON HUDSON, NY 10520 • 3/2012 – 10/2012
Various Projects

Featured Project: Start-up crowd funding company (name withheld-NDA) not yet announced or launched

Lead Business Analyst

The Project was an initial feasibility phase for the purposes of acquiring additional venture capital.

·               Work consisted of defining and articulation of features and functionality with context diagramming; process analysis, design and diagramming; development of business use cases; initial business value, level of effort and risk analysis and function prioritization.

·               A low-resolution AxureRP prototype was developed of key screens demonstrating how the selected functional set could be implemented. The end point of this phase was a prioritized set of functions that define a minimal marketable functional set, in other words what functionality comprised minimum launch criteria.

·               The project also included assisting in the creation of an updated business case.

·               Functionality included social media log-in integration, account creation and management, project creation and management, project search function, project document library, payment system and project fund tracking.

OGILVYONE • NEW YORK, NY 10036• 9/1999 – 2/2012

The Direct Marketing/Digital arm of Ogilvy & Mather Ad Agency

Senior Partner, Director Business Analysis & Business Transformation

Created and designed a consulting practice group focused on two key areas of creating Digital products:

(1)    Business and Functional Analysis, providing detailed articulation of Client, Strategy and Creative visions into actionable, testable specifications allowing for proper design, build and testing of digital products.

§    DuPont – Investigated, Elicited, Analyzed and Documented client and end-user needs into a unified and comprehensive Business Requirements document for a fully dynamic Enterprise CMS/DAM for 13 Business Units offering 37,000 products in 190+ countries in 17 languages based on a faceted search UI model.

The solution model was an object-oriented, tag-focused, rules-driven CMS/DAM with a centralized set of contents and assets customizable by business unit and country. The system had to conform to WCAG 2 accessibility guidelines. (.NET)

§    Time Warner Cable (Residential) - Developed a comprehensive Product Backlog using the SCRUM lean documentation model of Personas, Epics, User Stories, Acceptance Criteria and Use Cases as needed to document detailed interactions for an centralized enterprise CMS/DAM across 37 Divisions. Business Analysis fed information to and worked with a SCRUM development team in a series of Sprints. (Adobe CQ5) included CMS, self-care portal, multiple ecommerce systems phased over a 4 year period.

§    Time Warner Cable (Residential) led a team of Bas, IAs and Interaction Designers in the development of a B2C subscription service including an Enterprise Product Catalog, Offer Finder Tool, Services and Equipment selection, installation scheduling, and payment. Shopping tool had to itemize and sum both monthly recurring and one-time charges plus a grand total. Two versions were developed—one for new customers and a second to allow existing customers to upgrade. Required integration with billing, product catalog, identity management and other backend systems via SOAP web services.

§    Time Warner Cable (Business Class) Developed detailed business use cases and business rules for the new release of their Voice Portal – a highly functional web-based business phone system management portal.

(2)    Integrate marketing, sales, Email, POS, Digital Assets Management, Content Management systems into integrated and automated Marketing/CRM systems.

§    Medco (Now Express-Scripts) – Integrated demand gen website and membership systems with legacy back-end data systems and external email provider – capturing requirements, mapping data exchanges, web services, asynchronous sFTP file transfers, data transformations and business rules – creating a unified data model. Required HIPPA compliance and Section 508 Accessibility compliance.

Senior Partner, Director User Experience Group

With a Creative Director Partner, created and managed an integrated User Experience Group, comprising experts on Accessibility Consulting, Business Analysis, Information Architecture, Usability Specialists and User Experience Designers. Established a rapid, lean highly collaborative design process based on multidisciplinary whiteboard work sessions, sketching, storyboarding and rapid prototyping in sprint-like iterative evolutions – Created “the Wall”, a 320 square foot whiteboard for large scale projects.

§    Projects for American Express, CEC, IBM, Jackson Insurance (Financial Advisor dashboards for Book of Business, Account Management and Trading Tools), Nestle, TD Ameritrade, Time Warner Cable (website, CMS, ecommerce, self-care portal), Unilever

Senior Partner, Director Information Architecture

I managed all Information Architects and Usability Specialists. I oversaw the establishment of the Usability practice.

§    Supervised all IA and Usability work

§    Personally was IA for American Express, Eli Lilly (faceted search engine for products and conditions that complied with FDA regulations) and IBM

Senior Partner, Associate Director Information Architecture

Information Architect for all IBM projects

Partner, Information Architecture

Senior Information Architect dedicated to the IBM Account.

§    RUBIX/PERSONA –Small scale prototypes of a fully dynamically published, template, object-oriented, taxonomy based, rules-driven CMS using .jsp, JavaBeans and Websphere. Navigation, and content varied based on user selected parameters (audience segment, industry vertical and business need).

§    All IBM web work that required significant user/system interaction, business rules or complex user journeys.

§    Member of IBM’s Worldwide Content Architecture Committee, Contributor/Reviewer for the IBM Global Lotus Notes / Dominio Application Design and Development Guidelines

MARITZ PERFORMANCE IMPROVEMENT COMPANY, NEW YORK, NY 10017 • 4/1992-9/1999

Maritz help clients unlock the power of their business strategies by unleashing the potential of their people through understanding, enabling, and motivating employees, channel partners, and customers. Position Held

Senior Consultant, Process Design

Business Process design, Business Analysis and Information Architecture.

§    Consultant to IBM on CRM Process Design

§    Consultant to IBM on Employee Change Management Communications for CRM, ERP and SCM

§    Nabisco – First corporate Intranet design and specification

SKILLS

Applications

Very good to expert in: AxureRP, Balsamiq, Basecamp, Blueprint, Case Complete, CaliberRM, Jira, Justinmind, MS Office, MS Visio, Omnigraffle, OptimalTrace, IBM Req Composer, VersionOne, JAMA

Technology
Very familiar with the capabilities of: HTML5, CSS3, XML, sFTP, SAML2, OAuth2, LDAP, .NET, Java, jQuery, jQueryUI, Bootstrap, REST and SOAP services; working knowledge of SQL, NoSQL, CQRS

CERTIFICATIONS

SCRUM Product Owner (Lithespeed)

ASSOCIATIONS

Association of Computing Machines (SIGGRAPH, SIGCHI, SIGWEB, SIGACCESS) • IIBA • IxDA • UXPN • UIDG
• Use Case Professionals

EDUCATION

Parsons School of Design, New York, NY | BA Communications Design Program

Hofstra University, Hempstead, NY |BFA Technical Theater Design Program

§ Advanced Placement

Rhode Island School of Design, Providence, RI | MFA Architecture Program

ONLINE INFORMATION

Website: http://www.jonkarpoff.com

LinkedIn: http://www.linkedin/in/jonkarpoff

 

Website Samples:

http://www.dupont.com (Lead BA)

http://www.timewarnercable.com (Lead BA/UXD)

https://order.timewarnercable.com/Serviceability.aspx^[1] (Lead BA/UXD)

http://www.ogilvy.com/Offices.aspx (Lead BA/UXD)

https://www.esurance.com/^[2] (Lead BA/UXD)

http://www.siemens.com/entry/cc/en/^[3] (Lead BA)

http://www.verybestbaking.com/ (Lead BA)

http://www.enfamil.com/ (Lead UXD)

https://www.jackson.com/Index.jsp (Lead BA/UXD)

^[1] Use this address to explore the ecommerce system but please do not subscribe as this is someone’s actual address!
435 W 23rd St, Apt 12E  New York, NY 10011

^[2] “Start a New Quote”, originally designed for Allsttate.com now on Esurance a subsidiary of Allstate. Allstate patented this tool.

^[3] Product Finder