Mike Lottridge

 

15305 SW 122nd Ave Portland, OR 97224 // mikelottridge@gmail.com // (503)863-9379

Summary

 

Marketing and business manager with a wide range of experience from marketing programs, product management and business analysis to small business marketing, sales, and people management.

 

Management Skills

·  Product management :  Product requirements development, customer interviews and surveys,

·  Project management: Scheduling, resource allocation, and budgeting

·  Business Analysis: Flowcharting, wireframes, storyboarding

·  Marketing: Positioning, messaging, advertising via Google AdWords and printed collateral, presenting in-person and via the web

 

Technical Skills

·  Web development: Perl, HTML, CSS, MySQL, Apache, Nginx, Wordpress, responsive design for desktop and mobile support, some Javascript

·  Marketing, Sales, and Customer Relationship Platforms: Salesforce, Insightly, Constant Contact

·  Microsoft Office: PowerPoint, Excel, Outlook

·  OS: Microsoft, Unix (Ubuntu)

·  Cloud: Amazon S3, Digital Ocean server cloud application

Experience

 

Marketing and Business Analysis Consultant and Business Owner (Portland, OR)Oct 2007 -  Present

 

·  Marketing consulting with Crimson Consulting for Microsoft’s Embedded Systems group.   Analyzed customer’s design processes, developed process-based surveys to identify strengths and weaknesses. Competitive analysis and training for the Embedded salesforce.

·  Requirements analysis for legal process management solution, dental office management software, online backup solutions

·  Development prototyping for a mobile web app for the print industry. Used Perl, Nginx, MySQL, Jquery, and Bootstrap running on an Ubuntu Linux DigitalOcean cloud server. Developed wireframes for offshore development.

·  Contract business analyst for an electronic payment solutions company

·  Developed and managed small business for large-format printed marketing collateral ( PortlandHDGraphics.com). Products included trade show booths, banners, vehicle wraps, wall murals, window graphics, and signs. Developed and managed cost-effective Google and ConstantContact advertising campaigns. Cold-called prospects and developed sales leads. Managed staff and contractors. Developed website.

 

 

RadiSys  (Hillsboro, OR)Product Line Manager Sept 2005-Oct 2007

 

Marketing and product line management for a legacy real-time operating system, Microware OS-9.

·  Managed product requirements and sales strategies across multiple geographies.

·  Reversed several years of declining sales with an effective, low-cost web-based marketing and demo program

·  First product line within RadiSys to use Google adwords, blogs, and web-based demos

·  Developed demo strategy for Intel multi-core processors which placed in the top three entries for a world-wide contest sponsored by Intel.

·  Visited and rebuilt relationships with sales teams and customers in Europe and Japan.

·  Developed partner relationships, resulting in the first complete development environment for multi-core, multi-OS design.

·  Developed detailed ROI analysis on product investment strategies for executive management.

·  Implemented project management system using SharePoint.

 

Marketing Consultant (Portland, OR)   January 2001 -  August 2005

 

Contract marketing management for a variety of startups (Stelar Tools, Corrigo, EGsoft, SoftKnot)

·  Developed business and marketing plans

·  Developed marketing collateral (presentations, datasheets, webinars)

·  Defined product positioning and performed marketing research

·  Cold called prospects, visited early-adopter accounts

 

Synopsys ( Hillsboro, OR)Marketing ManagerAugust 2000  -  April 2001 

 

Technical and product marketing of DesignSphere Access, the industry’s first SaaS environment for complex

IC design.

·  Developed and delivered sales training.

·  Visited early-adopter customers, developed and delivered training and ensured initial product usage success.

·  Represented product line at trade shows and user groups.

·  Helped define token-based licensing scheme, creating a new approach to selling to startups and smaller companies.

·  Cold-called prospects to develop and review marketing strategies.

·  Worked with sales team to develop Web-based demonstration system for easy, live demos at customer sites

 

Mentor Graphics (Wilsonville, OR) Strategic Relationship and Program Manager 1997 -  2000 

Manage business issues and product introductions with key accounts

Patents

 

Method for programming a programmable logic device in an automatic tester

United States Patent 5796750

 

Education

 

Georgia Institute of Technology - Georgia Tech College of Management

MSEE, Electrical Engineering

 

 

 

 

 

7 people have recommended Mike

 

"I hired Mike to research options for an on-line backup solution for my customers. He reviewed the market, talked to prospective vendors, tested their solutions and developed an outstanding solution for my company. He is creative, thoughtful, easy to work with and focused on getting the best outcome for the business."

 

— Fred Bruderlin, was Mike's client

 

 

"Mike came up to speed very rapidly on a product line he had no prior experience with. He demonstrated a great deal of attention to detail and was willing to "roll up his sleeves" when necessary to see an idea or project through to completion. Mike successfully juggled interfaces with 3 separate, different, and competing geographies. I was amazed at the amount of progress he was able to make with the limited resources made available to him. Mike has excellent communication and organizational skills."

 

— Ric Yeates, Software Architect, RadiSys Corp., worked directly with Mike at RadiSys

 

 

"What do you right about a qualified man with whom you have had so little time to work? I wish I could enumerate all the accomplishments Mike had made in his time with my company, but alas, we had but a few months to work together. I was looking forward to many more. In the time I have known him, I've seen him take and idea from inception to completion winning our company a great deal of PR and media attention in an emerging market. But I will not endorse him just for that. I'm a guy who has always trusted his gut opinion over resumes or the like. From the first experience with Mike, I was impressed with finding such a

personality within a Marketing group. He is skilled enough technically to know what he is asking and to not ask too much. Yet he has vision and understands the practicality of winning deals over adding features. Mike has a sharp wit and a sense of humor that shows itself in meetings and conference calls through optimism and ideas where too many of us find cynicism the easier course. He will never know how much he has helped my own personal attitude in such a short time when my attitude had been flagging for too long. I know wherever Mike goes he will be a success if he puts his mind to it, and I'm convinced he would be a positive addition to any serious people oriented company."

 

— R. Allan Kirkhart, Software Engineer, RadiSys, US, worked with Mike at RadiSys

 

 

"Mike can support and present any computing product technology to engineers and executive management. He is very technically adept with good people skills that builds and delivers outstanding technical solutions."

 

— Steve Johnson, Business Development, RadiSys, reported to Mike at RadiSys

 

 

 

 

"I had the pleasure of working with Mike at RadiSys where he was Product Line Mgr for the OS-9 software. Mike has a very pleasant and cooperative personality and took excellent ownership of his product area. Would highly recommend."

 

— Jeff Berger, Sales & Business Partner Development - Senior Manager, RadiSys Corporation, worked with Mike at RadiSys

 

 

"Mike is a great guy ! I have actually worked with Mike several times. He has a lot of energy as well as a pretty good head for Business and Marketing. I would recommend Mike for any position. His main strengths lie in the area of Marketing. He is a great team player. Most of our work together has been in the EDA Industry."

 

— Larry Carner, SW/HW Engineer, Stelar Tools, worked directly with Mike at Stelar Tools, Corrigo, EGsoft, SoftKnot

 

 

"The man is organized, focused and can maintain a can-do attitude, even when the environment is stacked against him. What really sticks out to me is a time when Mike was responsible for pushing out a product in an incredibly short window (less than 60 days) that had far too many dependencies -- both internal and external

-- with many different teams that didn't always want to communicate. To make matters more difficult, Mike was having to produce unique launch communication elements (not all of which he was fluent with) in this brief window (i.e., no time for even a crash course). Mike held it together, pushed at the right times, resolved issues, prioritized, battled differences, and ultimately...he delivered! And he delivered well. I was very impressed how a person could motivate through such obstacles, while the whole time maintaining a witty, calculated sense of humor. He handled the pressure well. I loved working with Mike and I would do again if given the opportunity."

 

— Tim Justice, Marketing Programs Manager, Indirect Channel, Corrigo Inc., worked directly with Mike at

Stelar Tools, Corrigo, EGsoft, SoftKnot