LAWRENCE, BRADLEY R.

12046 MOUNTBATTEN DR, TAMPA, FL 33626, 727-888-4150, BRADRLAW@GMAIL.COM

WWW.LINKEDIN.COM/IN/BRADRLAW

SUMMARY

Successful technology and business leader with a demonstrated track record of creating value through product

development, production support, talent development, recruitment, client communication, and innovation.

EXPERIENCE

12/1/2014 TO PRESENT

Trunica

Tampa, Florida

FOUNDER

• Founded and bootstrapped a technology startup, assembled a team to bring our product vision to market

7/1/2014 TO 4/1/2015

• Lead the business and developed the full technology stack that is the core product offering of the company

• Developed several mobile applications for the consumer and B2B market space to build out the platform portfolio

• Created white label mobile applications for clients in the VOIP and data center management industries

• Designed and created scalable SaaS platform that can be deployed to AWS, Azure, and private infrastructure

Nielsen

Tampa, Florida

NORTH AMERICA BUY PRODUCTION SUPPORT LEADER

• Responsible for production support of Nielsen’s Buy portfolio products that generate over $2 billion in revenue

• Perform profitability analysis across entire portfolio to prioritize products for sun setting or convergence

• Negotiated managed service contracts with providers and drove productivity and cost reductions

• Created simplified processes to quickly convey the state and health of dozens of systems to minimize business risk

10/1/2012 TO 6/30/2014

Nielsen

Tampa, Florida

NEUROFOCUS ENGINEERING LEADER

• Led global development, engineering, and operations team for consumer neuroscience business

• Recruited top tier talent to integrate processes and systems from new acquisition into the parent company

• Directly manage multiple global cost centers and provide financial stewardship duties for the business

• Engage with key global clients on current and new product offerings at client meetings and trade events

• Presented and demonstrated Nielsen product offerings to investors and industry analysts

• Submitted patent applications for new hardware and business processes

1/1/2011 TO 9/31/2012

DIRECTOR OF ENGINEERING

Nielsen

Tampa, Florida

• Created and managed programs to improve metrics of over a dozen engineering platforms deployed to over 60

countries that generate over $1.8 billion in annual revenue

• Served as liaison between client service executives and engineering management teams

• Drove all platforms to record levels of data quality metrics (>95%) and on time delivery (100%)

• Served as wellness leader for key online product and achieved first 100% on time performance in all 13 markets

• Created companywide tools and processes for continuous improvement with six sigma and lean methodologies

• Served as engineering representative during due diligence negotiations on acquisitions and mergers

10/1/2008 TO 12/31/2010

Nielsen

SENIOR ENGINEERING MANAGER, BLACK BELT

• Managed multiple key projects utilizing six sigma and lean methodologies across engineering, application

development, operations and finance

• Achieved single year cost savings of over $49 million on primary black belt certification project

• Innovation and engineering representative on global team that created new product introduction process

2/1/2001 TO 9/31/2008

ENGINEERING MANAGER

Nielsen

Tampa, Florida

• Created and lead development team of US TV meter platform for capital savings of $47 million dollars and lead to

over $100 million dollars in direct labor cost savings over the next several years

• Managed projects to improve key engineering systems and integrate into various vendor platforms

• Managed multiple projects through all phases from ideation, development, rollout, and sun setting

Tampa, Florida

EXPERIENCE

4/1/2000 TO 1/31/2001

Abeama, Inc

DIRECTOR OF ENGINEERING

• Lead multiple development teams across the US to build products for the telecomm industry at a startup

environment

4/1/1997 TO 3/31/2000

3/1/1995 TO 3/31/1997

• Created scalable back-end using J2EE, Tomcat, and Oracle to deliver content to mobile devices

Nielsen, Lead Engineer

• Team leader for creating next generation digital measurement platform for the TV industry.

Reynolds & Reynolds, Programmer IV

4/1/1991 TO 2/27/1995

Florida Financial Software, Senior Programmer

Tampa, Florida

Dayton, Ohio & Zephyrhills, Florida

• Lead architect and client facing product development lead for Service Pricing Guide product that powered the

service shops of approximately 50% of the automobile dealerships in the United States.

Port Charlotte, Florida

• Developed front end banking, financial and imaging applications that interfaced to various backend providers

• Created compiler for internally developed 4GL language to add features and increase performance over 100%

3/1/1990 TO 3/31/1991

6/1/1987 TO 2/27/1990

EDUCATION

2015

MISCELLANEOUS

• Recognized as one of the top technical recruiters at the Nielsen company and was a key recruiter, mentor,

manager, and coach of talent into their Emerging Leadership Development programs

• In depth knowledge of enterprise technologies and processes, including mobile development, Linux, Windows

Server, Azure / AWS Cloud, ITIL, SharePoint, Microsoft Office suite, Microsoft Project, Microsoft Visio, Tibco Spotfire,

UML, six sigma, and lean

• Technical expertise in various technology stacks including LAMP, Cordova / PhoneGap, node.js, npm, MySQL,

HTML5, CSS, DOM, JSON, JavaScript, jQuery, jQueryMobile, WebRTC, websockets, Socket.io, peer.js, C, x86

assembly, SIMD/SSE/MMX, PHP, Perl, Tomcat, JBoss, J2EE, XML, XSLT, REST, ATSC / Mpeg, git/github, and Java

• Worked on extremely high performance systems that process millions of transactions a day and routinely work with

hundreds of terabytes of live data using Oracle, Netezza, Sybase, SQL Server, MySQL, and Postgres

• ITIL V3 Certification granted April 27th 2011. License #915757 verifiable at Axelos.com

• Managed and supported significant IT enterprise deployments and data center migrations

• Recognized as a prolific inventor at Nielsen and authored / co-authored numerous patent applications. Several

have been granted with more pending

• Have delivered successful projects using a variety of SDLC methodologies such as agile, waterfall, and iterative

• Have done a significant amount of public speaking to a wide variety of audiences

• Member of USF College of Computer Science and Engineering industry advisory board from 2012 - 2015

• Sponsored multiple Capstone projects for the USF College of Computer Science and Engineering

• Teach classes at the University of South Florida on product / app development in the mobile space

• Have taught classes on a variety of topics such as cross platform mobile development, node.js, and product

development to employees of Microsoft, Jabil Circuit, and others

• Currently a Microsoft insider on the Visual Studio and cross platform tools team

• Published multiple applications to the Apple, Google, and Windows app stores

Network Systems Management, Programmer

DataLink Inc., Programmer / Intern

Fort Myers, Florida

• Developed banking applications for tellers, loan origination, loan compliance and new accounts creation

Port Charlotte, Florida

• Maintained internally developed applications for loan processing and new accounts creation

Saint Leo University

B.S. COMPUTER INFORMATION SYSTEMS – SUMMA CUM LAUDE

Lakeland, Florida

Clearwater, Florida