Paul S. Gerlach
701 Alton Court, Ambler, PA 19002
(215) 840-8400 pgerlach@comcast.net
SUMMARY
A proven sales manager with success formulating go-to-market strategies for new disruptive software
technologies and building and managing highly successful sales teams. A uniquely skilled sales
executive with extensive experience building predictable revenue streams licensing proprietary, open
source and SaaS software to enterprise, OEM, ISV, Systems Integrator, and embedded device markets.
Strong interpersonal skills, exceptional business and contract negotiation ability, able to thrive in
complex customer relationships, extensive knowledge of current industry and technology trends,
intellectual property licensing experience combined with a software engineering background.
EXPERIENCE
Talend, Sr. Director, Worldwide OEM/ISV Sales
March 2012 – November 2012
Responsible for Talend's Worldwide OEM partner strategy and management of the OEM sales team
licensing data and application integration, Big Data/Hadoop, data quality, MDM, business process
management software to ISVs. Managing several key industry partnerships that are key to Talend's
direct sales success.
- Initiated Talend's OEM sales presence in Europe and doubled the Americas-based sales force.
- Achieved 150% of OEM worldwide quota in the first two quarters of employment.
Pentaho, Director, OEM/ISV Sales
May 2011 – January 2012
OEM/ISV sales of Pentaho's open source Business Intelligence software consisting of reporting,
analysis, dashboards, data integration and data mining. Designed and implemented Pentaho's OEM goto-market
strategy in the eastern US and Canada.
- Exceeded quota ranging between 105% and 120% in each month of employment.
MySQL/Sun Microsystems, OEM Technology Sales Manager
May 2008 – January 2011
Licensed the MySQL database to ISVs in the US East region. Targeted and closed many new ISV
accounts and grew revenue from existing accounts. Developed a strong understanding of open source
software licensing monetization strategies and GPL legal requirements.
- Grew forecastable opportunity pipeline from $100K to $4.5M or 2x annual goal in the first 6 months.
- Identified and closed $1.5M of new business from dormant existing accounts.
- Grew the territory's customer base by 2x resulting in over-quota results.
Adobe Systems, SAP Partner Sales Manager
April 2007 – February 2008
Sold Adobe Forms and Adobe Connect enterprise products embedded in SAP products to major SAP
named accounts in the Northeast US.
- Achieved 105% of a $3M annual revenue quota in first 7 months of employment.
- Targeted, penetrated and closed 15 new Adobe Forms opportunities resulting in quota
overachievement and forecastable cross-sell opportunities for the Adobe Connect offering.
Sun Microsystems
Area Sales Manager, OEM Software & Technology Sales
December 1996 – February 2007
July 1998 – February 2007
Managed 12 Regional Sales Managers licensing Sun's Java technologies and middleware software
products to OEMs in Canada and the eastern half of the US.
- Renegotiated the Java licensing agreement with Sun's largest Java customer increasing revenue from
$7M/year to $17M/year over a 10 year contract term.
- Managed a $60M annual revenue target that grew from $10M in 1999.
- Exceeded revenue goals in every year of employment.
Regional OEM Technology Sales Manager, JavaSoft
December 1996 – July 1998
Built a revenue stream licensing the Java technology source code to computer manufacturers, operating
system vendors, ISVs, device manufacturers, NEPs and wireless carriers in Canada and the US.
- Designed and implemented a licensing sales strategy that lead to my region being the top revenueproducer
worldwide from 1997 to 2000.
- Achieved 230% of goal ($4.6M) in FY1997 and 175% ($5.25M) in FY1998.
- Exceeded goal in every year of employment.
Adobe Systems, Sr. Account Manager
February 1991 – November 1996
Managed Adobe Acrobat's introduction, evangelism and revenue generation in Pennsylvania, New
York, New Jersey, Ohio and Delaware from Fortune 1000 corporations, Systems Integrators, content
publishers and OEMs.
- Salesperson of the Year (top revenue producer) in 1994 ($5M/185%) and 1995 ($6M/225%).
- Responsible for establishing Acrobat as the New Drug Application (NDA) electronic publishing
standard in the US pharmaceutical industry.
- Closed many significant wins in New York financial institutions that helped establish Acrobat as the
electronic document standard in the Financial industry.
- Exceeded goal in every year of employment.
Zenith Data Systems, Higher Education Account Manager
November 1989 – February 1991
Generated personal computer sales in the higher education marketplace in Pennsylvania, New Jersey,
New York and Delaware.
- Increased sales revenue in my territory by 250%.
- Targeted, penetrated and signed twenty new university accounts in my territory.
Abbey Medical, New Systems Software Development Manager
Automatic Data Processing, Software Engineer
August 1987 – November 1989
Designed and managed the development of internal financial software systems supporting the world's
largest home health care company. Managed a team of seven software engineers.
September 1985 – August 1987
Architected and developed custom software modules needed to close large turnkey accounting system
opportunities. Interfaced daily with customer prospects to develop detailed system specifications.
EDUCATION
Bachelor of Science in Computer Science, Shippensburg University of Pennsylvania, May 1985