SUMMARY

serge

KAJIRIAN

5140 Marmol Dr

Woodland HIlls,

CA 91364

T: 818 644 3815

sergio@kajirian.com

linkedin.com/in/skaj irian

Page 1

Senior Information Technology Management experience with diverse technologies and critical thinking

proficiencies to manage and mentor teams to democratize data and drive data­driven decisions. Continuing to

productize enterprise data technologies. Passionate about leading in business intelligence and analytics

data. Over 10 years demonstrated competence in start­ups and Fortune 500 companies.

● Data platform and Business Intelligence enterprise solutions.

● Technical operations of Disney.com’s Discovery and Search Infrastructure.

● PMwith cross­functional leadership and tech resourcing in Agile project life cycles.

● Recognized communications ninja in business requirements & technologies to engineering.

● MBA in International Business.

PROFESSIONAL EXPERIENCE

Sr. Manager, Business Intelligence Program, Disney Interactive

Manager, Business Intelligence Program, Disney Interactive (June’12 ­ Jul’13)

Los Angeles, CA | June’12 ­ Present

Leading a team of diverse and talented BI Product Managers responsible for delivering the next generation of

Disney’s Interactive data analytics products.

Accomplishments

● Responsible for enterprise “productizing” BI in a media analytics environment, which includes a

Petabyte scale Hadoop and multi­Terabyte Vertica cluster.

● Driving value by offering "data­as­a­service" to large scale enterprise users, providing self­service

reporting solutions

● Supporting Tech, Marketing and Franchise Synergy as well as partners such as Lucas and Studios..

● Implemented analytics and dashboards: Tableau, MicroStrategy, APIs & proprietary web dashboards.

● Managed A/B Testing Optimizely, ClickTale and other actionable analytics platforms..

● Led Technology evaluations, POCs & participated in bleeding edge pilot projects.

● Responsible for the end­to­end of collection, synthesis, storage and presentation of data generated

by Disney Interactive online initiatives through our custom build tag management tracking solution.

● P&L responsibility for annual budget planning and presenting key initiatives to leadership.

● Leading data governance initiatives.

Manager, Technical Architect, Disney Interactive

Los Angeles, CA | Jul’10– June’12

Managed technical search infrastructure and operations of Disney.com and Disney Family.

TOP SKILLS

Team Leadership

Product Management

Business Intelligence

Big Data

Web Applications

E­commerce

Scrum

Web Analytics

Digital Strategy

Web Development

Mobile Applications

A/B Testing

User Experience

Content Strategy

Project Management

Search Engines

Technical Consultation

Digital Marketing

Information Architecture

CMS Tech

Mobile Search

Mobile Marketing

Entrepreneurship

Social Media Marketing

SEM & SEO

Accomplishments

● Managed technical search infrastructure and operations of Disney.com and Disney Family.

● Led team of developers with hands­on contributions in developing Disney’s search infrastructure.

● Open­source advocate that drove cost savings of 50% by introducing Solr technology to Disney.com.

● Developed lucrative affiliate partnership by integrating Disney Store products with Disney.com.

● Executed a data center migration and reduced total cost of ownership with virtualized hardware.

● Launched numerous A/B Omniture Test & Target campaigns to improve design usability.

Co­Founder, PEK Interactive, Inc.

Los Angeles, CA | Jul’04 – Jul’10

Co­founder for an interactive agency providing custom web development and search engine marketing

services to companies including, JAFRA Cosmetics International, Four Seasons Resorts Japan, RMG (web

portals for Costco Warehouse, IKEA), Tapestry Solutions, and The Japan Society.

Accomplishments

● 7+ years proven leadership managing a profitable web marketing and web development company

with offices in San Diego, Los Angeles, and Sapporo (Japan). Recruited and mentored 5 managers

and 20+ offshore engineers.

● Managed team of in­house marketers and vendors for a Los Angeles eTailer that supplies consumer

electronics. Vetted on­site search vendors such as SLI Systems and Google Commerce Search and

grew organic search engine sourced traffic by 24%.

● In­house SEO specialist for a No#1 brand in eye cosmetics based in Ventura, CA. migrating CMS

and saved $40k worth of monthly online advertising costs through off­shore social media campaigns.

serge

KAJIRIAN

5140 Marmol Dr

Woodland HIlls,

CA 91364

T: 818 644 3815

sergio@kajirian.com

linkedin.com/in/skaj irian

Page 2

Technology Systems Manager , The Resource Management Group, Inc.

San Diego, CA | Jan’04 – Apr’08

Implemented recycling/waste management and supply chain systems with custom e­Commerce integration.

Managed CRM, logistic tracking, and front­end tools. Responsible for in­house reporting using BO Crystal

Reports, and web reporting for Clients included: Costco, Lowe’s, Westfield, Callaway Golf, IKEA, and Fresh &

Easy (TESCO).

E­commerce Consultant, SA Productions, Inc.

San Diego, CA | Apr’04 – Dec’04

Hired and led team of 2 developers for implementation of an e­Commerce Solution. Created automation

systems for a 10k item shopping cart inventory. Negotiated supplier agreements.

Business Analyst Consultant, Roadmaps Institute, Inc.

San Diego, CA | Nov’03 – Jan’04

Business analyst for design management and integrated product development project. Created business

intelligence blueprints for supply chain theories that leveraged custom automated excel reporting.

Business Consultant, US Navy

San Diego, CA | Mar’03 – Sep’03

Assessed analytical tools supporting Chief of Naval Operations. Analyzed Base of Operations (BOS) Metrics

for Household Goods Services, NAVSUP's SmartWeb, and the Coronado Base warehousing.

Business Development Manager, Paramount Software, Inc.

San Diego, CA | Mar’02 – Oct’02

Offered cradle­to­grave DVD­CD replication, disc packaging, distribution, and online order fulfillment services

for retail and entertainment industries. Setup Electronic Digital Download (EDD) system.

Director of New Media, FuseGlobal, Inc.

San Francisco, CA | Dec’00 – Feb’02

Responsible for the catering to the interactive, creative and new media, CAD, design, Internet industries.

Negotiated outsourcing contracts. Responsible for recruiting and established contractor networks.

Sn. Accounts Executive, Semper International (Printstaff, LLC),.

San Francisco, CA | Apr’00 – Dec’00

Responsible for placing professionals into graphic design, web, printing and advertising companies.

Responsible for 3 Recruiters and 2 Account Managers and ranked San Francisco 2nd out of 6 locations!

FACTS

US Citizen

Fluent English & French.

Keynote Speaker for

JETRO – “Introducing

Websites into Foreign

Markets” ­ 2006.

Certified Google Digital

Analytics Fundamentals

2013.

EDUCATION and TECHNOLOGIES

● International MBA, Supply Chain Systems Minor ­ University of San Diego 2004

● BA in Marketing & Design. Magna Cum Laude ­ American College London, UK 2000

Analytics

Web Technology

INTERESTS

Open web technologies.

Various optimization

technologies that do

actionable analytics.

Crawler and search

optimization.

TCO methodologies.

Over 100+ LEGOs.

Mid­century furniture.

Fine aboriginal artwork.

Armenian cuisine.

... love traveling.

BI Infrastructure

Project Management

Tools

AFFILIATIONS

● Team Lead at Habitat for Humanity of Greater Los Angeles ­ 2014

● Keynote Speaker for Pepperdine University – “The Power of Branding” – 2010

● Keynote Speaker for JETRO – “Introducing Websites into Foreign Markets” ­ 2007

Adobe Marketing, Coremetrics. MicroStrategy, Tableau, Crystal XI. ClickTale,

Optimizely, Google BigQuery, Google Analytics

HTML, PHP, CSS, JS, Microsoft FAST ESP 5.3, SOLR, S.L.I Systems, SQL

Hadoop, Cassandra, Talend, Spark, Kafka, Vertica, Google Cloud

Agile, JIRA, Greenhopper, Basecamp, MS Project, Dot Project

SVN, Github, Perforce,Google Search, WordTracker, SEO Spyglass, Rank

Tracker, and Google Webmaster Central