Carlos A Rodriguez

786.271.4160

cr0713@gmail.com

Objective

To provide a thriving organization with pricing, analytical, and creative talents in order to maximize

the profitability of the business.

Professional Experience

Gates Corp.

Weston, FL

2011 - Present

Automotive,Industrial and Hydraulic Products, InterAmerica and South America Division –

$3.5 billion in revenue per year

Pricing and Marketing Manager

• Analyze market to gain competitive knowledge and balance quality of service vs target market

price.

• Provide management with pricing recommendations based on analysis completed and reported

for individual products and segments.

• Reduce price and margin erosion through market analysis and identify opportunities for customer

seminars to strengthen knowledge of product advantages.

• Conduct ROI analysis for product launches and market pricing actions.

• In charge of quarterly product launches including line additions and product cancellations.

• Balance priorities of sales team and corporate margin and revenue goals.

• In charge of customer demand planning and forecasting of production needs.

• Responsible for budgeting and reporting revenue and margin goals.

• Creates targeted customer communications involving specific product segment programs.

• In charge of yearly catalog review and price increase implementation.

• Regional Salesforce administrator – customized GUI SellSMART

Integral part of day to day management of pricing and revenue growth. Successfully grown margin

by 3.8% in three years, achieving highest SGM in 15 year history of InterAmerica office.

SeaDream Yacht Club

Miami, FL

Niche, luxury, boutique cruise line - $50 million in revenue per year

Analyst - Marketing, Revenue and Database Management

• Created automated system with one point pricing entry for updating internal reservation systems

and external advertised website.

• Work closely with Director of IT and Database Management to create database structure and

reporting tools for various business units including sales, marketing, charters, and reservations.

• Measured the performance of industry advertising to help maximize brand strength.

2010 - 2011

• In charge of qualitative and quantitative market study in response to needs of organization.

• Designs specialized communication and reporting of results for business units.

• Analyze campaigns and returned revenue of campaigns in order to create targeted promotions

and maximize revenue.

• Head weekly revenue statistics meeting to review the products current position in the marketplace

as well as yield and revenue management strategies and adjustments.

• In charge of review of reduced fare requests and barter activities; developed database tracking

system for management of requests.

• In charge of onboard booking requests including discount eligibility and booking process.

Successfully designed and implemented a database structure in order to run projected scenarios

based on historical data and current market information.

Parker Hannifin Corp.

Miami lakes, FL

2006 - 2007

Seal Aftermarket Products - auto part kits - $80 million in revenue per year

Strategic Pricing and Marketing Analyst

• In charge of all market research sourcing and analysis.

• Developed and maintained all strategic pricing.Responsible for corporate Black Book Pareto drafting

for governance.

• In charge of creation and distribution of product catalogs; developed a system of incognito price

level identification.

• Managed and signed off on all price overrides within the confines of the company gross margin

goals.

• Worked closely with procurement to develop a standard rollup cost for the basis of gross

margin analysis and adjustments.

• Assisted with development of full page advertisements to be published in international trade

magazines.

• Introduced and implemented structured tiered pricing system in order to simplify and better

control contract pricing discrepancies.

• Helped align Seal Aftermarket Products division to corporate margin goal of thirty percent.

Implemented pricing structure successfully converting negative margin customers to an average of

17% gross margin.

Anda, Inc.

Weston, FL

Pharmaceutical Distributor - $500 million in revenue per year

Pricing Assistant

• Initiated market research and pricing policies.

• Worked closely with Purchasing/Procurement by providing marketplace analysis in order to receive

cost reductions from suppliers.

2003 - 2006

2004 - 2006

• Reviewed all cost reductions and increases in order to adjust position in the marketplace

accordingly.

• Oversaw and review input, analysis, and documentation of all pricing changes including but not

limited to retail changes, contract price changes, and all cost changes.

• Worked closely with Bids and Contracts in order to create pricing schemes on a per-customer

basis. Review analysis of bids, including size of customer, monthly product usage, and

potential dollars per account in order to custom design a pricing strategy and contract terms

per customer.

• Reviewed, analyzed and maintained chain and contract pricing on a weekly basis in

order to appropriately reflect our retail and better our position in the marketplace.

• Oversaw and reviewed all marketing materials in order to ensure accurate, legal, dignified, and

ethical presentation of products, suppliers, and company.

• In charge of extending product line and customer base into the Veterinary market. Successfully

grew this division to seven million dollars within six months.

Pricing Clerk

2003 - 2004

• Maintained historical pricing data on the organization and its competitors.

• Assisted with system maintenance of contract tracking and status.

• Completed other clerical duties including data input into contracts and pricing worksheets.

Launched a vet line of pharmaceutical product, reaching $7 million in revenue within six months.

Education

Thomas Edison State College

Bachelors – Business Administration – General Management

Proficiencies

· Proficient with all MS Office applications.

· Expert user of all email systems including Lotus Notes, MS Outlook, and Thunderbird.

· Proficient with funtionality of AS400 systems.

· Power SQL server, My SQL, and Microsoft Access database user.

· Salesforce expert

· Proficient with StatFacts.

· Crystal Reports Administrator.

· Cognos BI Administrator

· Versonix Seaware troubleshooter

· Proficient with open source tools including: Talend, Drupal, and Jasper reporting tools.