www.linkedin.com/in/johncona
johncona@optonline.net
631 332 6083
John Cona – Predictive Analytics
Leadership
Management, Strategy, Software, Operations
expertise
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Management. Program and Solutions
Delivery executive and frontline leadership for Analytics at large and
small (and “medium”!) financial services, digital media firms, legal
services firms, and (fondly) startups. Experienced as Mathematical
Modeler, Chief Software Architect, and Project Manager. Business,
Product Development and Client Management for Analytics Software, Platforms
and Managed Services. Practice creation of “Big Data for Medium
Companies”.
(PLEASE see: https://www.linkedin.com/in/johncona
for my LinkedIn content
dwescribing Analytics innovations, experience, successes and, just as
importantly, my management philosophy for truly insightful model and
software development).
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Accomplishments
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Enterprise Analytics and Predictive Underwriting (including
behavioral modeling) leadership at NUMEROUS large insurance companies (Life
and Annuity lines).
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Analytics PMO and Practice Development for Legal Counsel and
Education.
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Enterprise Architect for Analytics, Office of the Chief
Medical Examiner for New York City (Homeland Security 9/11 Grant recipient)
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Successful startup partnerships and advisory and product
development roles.
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Lead PMO and Analytics Solutions Architect for Fannie Mae,
Washington, DC.
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Over Sixty Media and Financial Services clients served (see
References below).
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Global Project and Customer Analytics Manager for SunGard
Data Systems, Inc.
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Extensive Industry Expert Committee Membership and
Independent Research.
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Numerous ($tens of millions) winning proposals and grants
written.
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Enterprise Architecture Council Member for JPMorganChase,
DoubleClick, Hearst Media, Questus, Prudential, OCME, Dennis Publishing,
Merrill Lynch, Questrade, Cablevision, Fidelity Investments, Sandler
O’Neill, Tilting Point Media, Marsh & McLennan/OWG, FannieMae, SunGard,
Perry Capital.
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Professional
Experience
professional
experience cont’D
professional
experience CONT’D
professional
experience cont’d
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insurance and LEGAL analytics
management
New York Life, Prudential,
scienaptic, yannacone & yannacone LLP
[2014-present]
Process and Architecture Manager for Predictive
Underwriting, cross-selling, agency analyses, policy and behavior and
litigation propensity initiatives via Behavioral Analytics platforms and
data governance. Model development in R/SAS and visualization tools
with cloud, application, hadoop and third-party data (Acxiom, Nielsen, NPD
Group, ExamOne, Milliman, LexisNexis, Deloitte, etc.). Oversight and
Leadership of complete Modeling lifecycle, including:
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data stewardship and lineage (architecture third party data
ingestion, ETL governance)
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discovery and visualization environments (“sandbox”) and
platform engineering (cloud, on-premise, Big Data, Tableau, Qlikview.
Knime, SAS, SPSS, R/EMR, NoSQL, etc.)
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target variable forensics and development
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preprocessing (Box-Cox, normalization, outliers/spatial
sign, cleansing/censoring/missing data kNN, imputation, PCA, PLS, VIF,
near-zero variance, regression and multicollinearity heuristics for feature
selection and dimension reduction, dummy, class centroids and moment
variables insertion)
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data splitting, resampling, cross-validation, model training
performance and parameter tuning, RMSE, R-square, rank correlations
(Spearman, etc.), variance-bias surfaces
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classification modeling (logistic regression, propensity
models and matching, discriminant analysis, SVM, naïve bayes)
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linear regression (OLS, quadratic, PLS, Ridge Regression,
Lasso/elastic net). non-linear (deep learning ANNs, GAs, MARS, kNN) and
tree-based /GLM CART and ensemble modeling (bagged trees, random forests,
(gradient) boosting, cubist)
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other machine learning algorithms (GAs, H/CRFs, EM,
HMM/MEMM, lexical tagging and natural language parsing)
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model validation, sensitivity, fitness, simulation,
mortality studies, ROC curves, profitability, etc.
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Scoring Engine development (custom, deploy R, PMML,
Pattern/Cascading, Adapa) and operational services
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auditing and model maintenance, visualization, decision
support and data marts.
Ediscovery, Technology Assisted Review and Predictive
Coding for litigation support, investigation, and document review and
discovery for multiple law firms and projects.
Advanced Underwriting Rules Engines and “TeleApp” data
management SDLC. Enterprise Architecture and Digital / Media data
integration group.
Liaison to Executive committees and CIO “Roundtables”.
chief predictive/behavioral
analytics data scientist statistical modeler
consumer, gaming and digital media
marketers
[2013 – 2015]
Clientele Include: Tilting Point Media, Itemize/Barclays Bank, Questus
Inc., NBC Universal, Nielsen Ratings / G4 Analytics, Halyard Investment
Partners, Empirisoft, Oliver Wyman Group.
Analytics leadership for Media firms, including agency,
digital, print, marketing, social and search) software and analytics delivery.
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Data Scientist for Mobile Game development partner
(clients include Electronic Arts, Harmonix). Automation of Data and
Analytics collection, classification and processing for app store
optimization; app/game usage event messaging; social networks; market
campaigns, ad networks, gaming APIs (including Singular, Chartboost, Unity,
Mixpanel, AppFigures, LeanPlum, Apsalar, etc.). Real-time bidding
(RTB) and programmatic advertising client software in C++ (Google
DoubleClick Ad Exchange). LTV, ROI and behavioral measures and time
series modeling.
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Product Development of eReceipting platform, cloud-based
services (bought by Barclays Bank), and attending web and mobile
applications (iOS, Monotouch).
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Programmatic Advertising, Multichannel Responsive web and
app architecture for Universal Orlando vacation planning digital property.
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Technical Due Diligence for Digital Media Private Equity
firms. Clickstream, time series, and complex network analytics.
Data Modeling and implementations in R/Splus, SQL Server and KDB+.
Mergers and acquisitions integration fitness and valuation. Social
Networking metrics and architecture design incorporating affiliate
marketing data collection as well as Google analytics, Adwords,
FacebookAPI, Webtrends, Coremetrics, iOS, Android and Windows Mobile App,
predictive modeling and buyer behavior models, and data auctions.
forensic, CRIME SCENE OPERATIONS
and case analytics chief architect
office of the chief medical
examiner for new york city
(U.S. Department of Homeland Security Grant)
[2011 – 2014]
Member of Advisory Board. Accountability to the
Mayoral Office of New York City, the U.S. Department of Homeland Security
(for disaster operations), and NYPD (for Missing Persons).
Operational, Application and Data Architecture for:,
Medico-Legal (crime scene) Investigations, Disaster Incidents, Body Part,
Decedent, Material and Evidence Chain of Custody, Pathology, Forensic Bio,
Identification, Anthropology, Missing Persons (with NYPD), Communications
and Transportation.
Analytical models for NYPD Missing Persons clustering
(k-means, kNN with advanced, proprietary distance functions (e.g. Minkowski
entropic)), antemortem/postmortem (“propensity”) matching and body
identification, time series and regression analyses of case arrivals,
operational and management metrics, system utilization, among others.
Application sourcing transition leadership. SIDS/SUID Research.
enterprise risk and analytics
architect / product and services
financial services and quantitative
risk software firms
[2006-2011]
Clientele Include: Perry
Capital, Sandler O’Neill and Partners, BMO, Maltese Capital, FannieMae,
Guardian Investments, Questrade IQ, Oliver Wyman Group, IS Group, Barclays
Bank, DAC, Man Financial.
PMO and Architecture leadership for Financial Services
(hedge funds, banks, exchanges, brokers, software firms).
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Auction and Bank IPO delivery platforms in C#.NET.
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Analytics platform for web / app purchase & behavior
models.
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Core Architecture and Delivery team member (one of four) for
FannieMae Enterprise (wide) Architecture (software, delivery, Testing as a
Service, and Cloud Infrastructure).
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Instrument trading, execution, reporting and analytics
architecture for industry leading online broker.
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Strategic Sourcing for upstream procurement activities
including supplier evaluation and selection, RFI/RFP processes, quantifying
and reducing supply risk, negotiating and managing contracts, tracking
ongoing supplier and category-level performance, and monitoring downstream
procurement (requisitioning, ordering, payment processes).
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Business Intelligence architecture and development and
Business Process Management for large Asset Managers.
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Application functionality clustering and matching skills
clustering, and assessments for cluster application sourcing Suitability
(technical, business, and strategic), Readiness, and Risk Profile.
sungard data systems
global solutions manager,
Enterprise Architect, and PMO director
[2002 – 2006]
Executive Management, PMO and Architecture Council Member
overseeing over $100MM in annual software and service delivery globally to
financial services and media clients.
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Established global PMO for delivery and professional
services, including standardized offshoring models and ratecards.
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PMO initiation, evangelization, and implementation for
PMBOK-based process models and complete metrics-based risk assessment
framework.
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Lead architect for compliance and regulatory benchmarking
(client facing) projects, (STAC, ORX and Kriex based) and business process reengineering
for operation risk metrics.
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J2EE Architect for NYBOT eCOPS project (www.nybot.com/pressRelease,asp?releaseID=485), commodity exchange and cash market content, document
management and supply chain integration.
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Enterprise Architecture on CSA program, SOA and ASP based
APIs in C#.NET, C++, and Java. Peer review of 4-level
standardization, code reviews of architecture and FLOSS-based methodology
for trading, data feed, and analytics.
Clientele:
JPMorganChase, Wachovia, TIAA-CREF, Citigroup, New York Board of Trade,
Meridian, Bank of America, Fidelity Investments, AlphaMetrix LLC, Lattice
Trading, Pentwater Capital, New Vernon Capital.
additional employment and clientele
JPMorgan, Halyard, Bigler Investment Management, Doubleclick,
Yannacone and Yannacone, Mathematical Sciences Corp., Ross School, Ross
Institute, Cablevision Systems, Micro Focus, Health Services Software Inc.,
Micro Focus, The Shareholder Services Group, The Leverage Group, New York
Life, Hearst Business Media, North Atlantic Life Insurance Company, Sun
Life, John Hancock, Chemical Bank, Chase Bank.
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Education
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Stony Brook University
§
PhD candidate, Applied
Mathematics, Stony Brook University, current. Research in Agent Based
Time Series and Liquidity / Market Microstructure Risk Models for Financial
and Media Markets, and Complex Networks; under Pradeep Dubey, Yale
University, Coles Foundation; and Robert Frey, Renaissance Technologies.
§ Post
Graduate research in Quantitative Finance, Computer Science, Mathematics,
Game Theory, Complexity Theory, Music Theory, and Economics, SUNY Stony
Brook, 2005-2008. GPA 3.7.
§ 99.9
%-ile standardized tests. Member of OATH and ISPE.
§ BS, Statistics, SUNY at Stony Brook, 1987.
§ Society of Actuaries Exams 100 (Calculus & Linear
Algebra), 110 (Probability & Statistics), 160 (Interest Theory).
§ MBA Internship, Venture Capital Research, Bigler Investment
Management Co. Graduate Assistantship in Dept. of Public
Administration at U. Connecticut.
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skills and TLAs
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Without unduly clogging the above, here are the acronyms in
one place…
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Legal Analytics Program and Practice Development (see http://yannalaw.com/services/counsel-advice/digitally-literate-lawyers/).
• Object Oriented Analysis and Design, iOS, Monotouch,
CocoaTouch, XCODE, C++/C#, K/KDB+/Q, COM+/DNA/C#.NET, XML/XSLT, Java, modern
distributed architecture design and development using emerging technologies,
SOA. MTS, MSMQ, ATL, STL, IIS, ISAPI, ASP, CORBA and MOM architectures,
EAI, Data Warehousing (DM, ODS, OLAP) design patterns, SQL Server, Oracle,
Access, DB2/UDB and Pick ODBMS, B2B and SCI frameworks (RosettaNet/ECIX,
NYBOT/NCA), Java 1.2 (RMI, Swing, Infobus (remember that one?), JMS, JNI),
JINI, and JVM internals, ORM, ORBs, TCP/IP, TAPI, Sockets, STRUTS, SAX/DOM,
DOM4J, ActiveX, MFC, Mathematica, R, Maple, Sharepoint (WSS and MOSS), Micro
Focus Object COBOL, Rogue Wave, APL, APL2, APLPC, APL*PLUS, x86 Assembler,
Concurrent Language Models, Win32 API and Win SDK and all the old DOS and
some mainframe stuff. Extensive technical experience in .NET, C++/COM+/DNA,
EJB/J2EE, Web Services (WSDL, UDDI, SOAP, etc.), Robomon, HLLAPI, ILog,
Jlog.
• Numerous ERP, Content and Sales Force Management Systems.
• Developed executive frameworks and metrics (EVA, Balanced
Scorecard) using proprietary approaches to TCO and ROI standardization and
measurement. EIS and BI. UML/RUP, SEI CMM, MSF, SEI CMM, ITIL,
PRINCE2, Six Sigma, ISO 9000/1/4, Agile Methodologies (XP, Scrum, MSF, AUM,
etc.), Evo, BPM.
• Co-chair of new OASIS edXML Committee
• Numerous IT control and compliance frameworks COSO IC/IF,
Trust Services, Cobit 4.0, Sarbannes-Oxley (SOX sections), HIPAA, GLBA, SAS
70, and numerous security standards (ISO 17799, ISF, IIA SAC, GAISP, OCTAVE,
ISFetc.), XBRL-GL. SEI CMM and ISO 9000-based progressive
development procedures, Change Management, Risk Assessment, and QA/Testing.
• Cardiology Medical Record System and Web-based Expert
System, using .NET, Rational Unified Process (RUP), COM+ (published IEEE as
"Intelligent Systems, Medical Best Practices, and Healthcare” for IEEE
TCCM initiative, 2002. [Links: http://lsd.uni-mb.si/cmtcn,
http://www.computer.org/tab/tclist/tccm.htm.
• AI (ANNs, GA/GP, CA, Case Based Reasoning, Expert Systems,
Small World Networks) and Game Theory).
• Actuarial Programmer. Responsible for systems analysis
and product development for interest-sensitive life, including file
maintenance, cash value calculation, new money processing, asset-share
testing and core APL, COBOL, BASIC, and FORTRAN programming. asset-liability
matching and cash-flow projections of asset-backed securities and CMO
traunches. Judged the daily bidding of large (>$1.5 M) annuity and
state lottery cases. C and APL programming and systems design for
coordination of NYS Regulation 126 Certification at year end.
Management: PMO/SDLC/Agile, Operational Process Restructurings,
Business Architecture, Custom Software Development Leadership, Technical Due
Diligence, Advisory and Executive Board Membership, Strategic Sourcing and
Application Sourcing Transitions.
Analytics: Predictive models development and management
within media/digital, operations, financial services and risk, operational,
app and behavioral “Big Data” and product enhancement. Customized,
novel solutions implemented at 18+ firms. Independent PhD research and
numerous statistical committees membership.
PMO and Delivery Management:
• Opportunity and demand management, requirements
rationalization, project estimation, capacity and resource planning,
technical architecture blueprints, SDLC project deliverables oversight.
• Liaison, relationship management and engagement
direction among CXOs, standards boards (enterprise architecture, compliance,
controls, centers of excellence), all-shore vendor management, Enterprise
PMO.
• Delivery, delivery, delivery. Delivery.
• Client-facing engagement direction, business
development, proposal writing, product development, analytics, operations,
strategy, and technology evangelizing.
Page 1John
Cona – Predictive Analytics
Leadership
Management, Strategy, Software, Operations
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