OBJECTIVE:

EXPERIENCE:

7/2005 - Present

Founder/President

• Founded and ran publishing business with global distribution, multilingual content, cutting edge fully automated or fully outsourced (geographically dispersed), zero inventory, on demand distribution systems. • Product management (book product marketing, product development)• Ecommerce/ebusiness: Gamification, growth hacks, data driven marketing KPIs, Google Adwords/Adsense, Facebook ads,Web analytics (measurement/reporting), , ecommerce funnel analysis, conversion/goals/segment analysis and a/b split testing, UX, email marketing tools, seo/competitive analysis, GDN, affiliates, remarketing, ecommerce platforms. • Lean startup customer development/product development.• Familiar with managing cutting edge technologies in cloud, (scalable) machine learning (spark databricks), front end/ back end. Several proof of concept, pilot projects using web/mobile technologies including AWS(cloud), drupal, django, python, Jquery mobile/phonegap, HTML5, AI: machine learning (various) .• AI: Machine learning neural network equities trader pilot. • Agile: (Professional Scrum Master PSM 1 certification)• Gamification (Expert certification)

10/1994 - 6/2005

Various

Fixed Income Trading System area, for one of the largest asset management companies (TIAA-CREF: $350 billion) in the world.Mission critical, high visibility project: Project manager for selection of TIAA-CREF’s main equities and fixed income trading software platform in major, fundamental core shift at the firm. (Platform also includes key compliance management features.) Trail-blazing project: Automated 2a-7 limits restrictions on Money Market Account was an very early pioneering, highly innovative effort in high tech finance and risk management in the industry. In addition, also created one of the first Inflation Linked Bonds trading systems in the industry. Rich mix of roles (technology and business): Project manager/product management, business analyst, operations support coordination, software developer. Hired, trained and supervised consultants.

9/1986 - 8/1992

Assistant Vice President

(Previously Security Pacific Bank)Assistant Vice President, Swaps Desk, (1989-1992)Major Award: Top Swaps Technical System (Euromoney Poll) in industry. I was the primary programmer for swaps trading system. Major team player (4 person group) to develop entire state-of-the-art front office short term swaps system. Several billion traded and hedged on it. Millions in profits. One of the highest per-capita profits in the merchant bank. Swaps trading desk ranked top in several categories including overall. Trading, pricing, cutting edge hedging modules. Operations process handling. Portfolio management and risk management profiles for senior management. Familiarity with several analytical tools/calculations including: options -- Black-Scholes & Binomial, regressions, zero stripping, futures, Macaulay duration, convexity and others.Programmer/Analyst, Financial Strategies Group (1988)Consultant to L.A. government bond trading desk. New product development and testing. Delivered butterfly swap trading module -- allowing arbitrages between different sectors or the yield curve. Also published author in Computer Language on field based work in Microsoft windows.Programmer/Analyst, Technology Group (1986-1988)At age twenty four, designed, supervised and implemented main systems and communications hub for one of the world's first fully automated trading systems (odd lot bonds). Frequently ran day-to-day operations for multi-million dollar facility. Managed five technical people. Handled interdisciplinary teams. Worked in several cross-functional areas including systems administration, telecommunications, networks, hardware, financial analysis, customer support. Proposed creative interdisciplinary solution to handle top customer demand saving several hundred thousand dollars. Purchased a million dollars of services/hardware.

EDUCATION:

Master's Degree

Bachelor's Degree

Master's Degree

Dean's List. Beta Gamma Sigma Honor Society.

CERTIFICATION:

8/2015

6/2015

6/2015

5/2015

9/2013

7/2013

7/2013

6/2013

HONORS & AWARDS:

Top Swaps Technical System, Euromoney Poll

CAREER HIGHLIGHTS:

Proven ability to lead complex, high value cross-disciplinary team projects and align them with business objectives Skillset: Product marketing/Ecommerce/Ebusiness: Gamification (certified), growth hacking, data driven marketing KPIs, Google Adwords/Adsense, Facebook ads,Web analytics (measurement/reporting), , ecommerce funnel analysis, conversion/goals/segment analysis and a/b split testing, UX (personas, interaction design), email marketing tools, seo/competitive analysis, GDN, affiliates, remarketing, globalization, translations, ecommerce platforms, wordpress and web design principles and tools. Lean/agile customer development/product development. Product development: Multi-year, mission-critical, multidisciplinary, multi-department Fortune 500. Problem definition, identifying stakeholders, getting buy-in, requirements gathering, looking through vendor RFPs, managing communications (technical/non-technical), project objectives/deliverables, resource/scheduling management, risk/estimation (sensitivity analysis, 3-pt, delphi and monte carlo simulation), sdlc. Familiar with PMI 47 processes (10 knowledge areas, 5 process groups). : I have extensive product development experience which is multi-faceted. My available skillset is deep and covers multiple key areas: cloud (aws,heroku, paas), security, frontend web (bootstrap, jquery, html5,css3), backend frameworks (in lamp - python, django), Big Data, Nosql (Mongodb), UX (User experience, wireframes), drupal, mobile and artificial intelligence (machine learning, data science). Also with agile/scrum/Kanban/xp/tdd/bdd (PSM I professional scrum master certification, jira agile). Architect/Cross functional capabilities: I have an extensive and unique repertoire of ecommerce, technical and management skills.